Big Ideas x AI
Real Impact.
Where curiosity meets craft — AI films and images built on intention.
An early adopter of AI film and image. Creative partner for Runway and Flora.
Motion and design for brands spanning Nintendo, Jaguar Land Rover, luxury, pharma and consumer.
Recognised in the New York Times Online, shortlisted in international AI film competition, and featured in Prompt Magazine.
This space shows personal work and AI tool tests only — not work produced elsewhere.
Out of the box
I bought two Hot Wheels — palm-sized, die-cast, shop-shelf ordinary — and treated them like the leads of a feature film.
The whole point: AI works best when it's built on something real. Real objects, real photography, real craft — and AI becomes a way to make the impossible, not a shortcut around the work.
David Morris Jewellery
As AI and motion designer at Junction 11, I led the AI production on a campaign film for luxury London jeweller David Morris. Inspired by peeking inside the house's signature rose-hued boxes, we sent a real model — shot with real jewellery and props against green screen — on a journey through a multiverse of AI-generated fantasy worlds, each inspired by the brand's collections. The campaign drew wide press coverage, and David Morris built the film into their homepage.
Lost Love
A silent short film about loneliness, made in Runway — no dialogue, no score, only environmental sound. A woman moves through the small rituals of a solitary life: a single cup, a chair that stays empty, a figure turned away on a park bench. A wordless portrait of isolation, where the craft is in the restraint — one character, one unbroken mood, held across every frame, carried by the quiet sounds of the world around her.
Goldilocks Effect
A finalist in Runway's first-ever AI film competition, GEN:48 — a global 48-hour challenge to make a short film almost entirely with AI, from three random prompts: a character, a place, an object. Mine were an alien, an abandoned swimming pool, and an old photo. The result: a story of humanity's failed biodomes on a new world, where alien life quietly evolves in the water of the pools we left behind. Chosen as one of the finalists from over 800 films.
Dogs x Dragon
Two short test films to put Seedance 2.0 through its paces: three cartoon dogs (one bites a bone and goes giant) and an elfin warrior who fights a dragon, then rides it into the sky. The test was character continuity across extended prompts — and the plot twist? The warrior held together better than the cartoon dogs.