David Morris AI campaign

I had the great pleasure of working on the production, as the ai and motion designer at Junction 11, of a campaign video using AI for the luxury London jeweller, David Morris on the AI production part of the project

The concept was inspired by the delight of peeking inside one of David Morris’s rose-hued boxes, and we harnessed the latest generative AI technology to help create a captivating alternate reality. 

Our model embarks on a journey through a multiverse of fantasy lands, each one influenced by the house’s giftable fine jewellery collections.

The team chose to shoot a real model, jewellery and props (against green screen in one of our large coves), set against a backdrop of unique, AI-created environments.

The campaign has been received really well and haas had a lot of press coverage and David Morris has built the video into their homepage.

See the behind the scenes video here

See the video on the website of David Morris here